German-Market-Readiness-Index (GMRI)

German-Market-Readiness-Index (GMRI)

One of our newest methods is a test that was developed over two years and that aims to define the degree of readiness of a certain company to enter the German market. For this purpose several areas of the company is tested in a simply, but precise questionnaire in the areas:

  • General export strength of the company
  • Product / Services
  • Organization
  • Marketing
  • Strategy
  • Sales
  • Financials
  • Industrial focus and suitability

For every area several questions are asked and the company representative is asked to validate the own capability by giving points from 1 to 5. This is counter-validated by the BDG auditor, who also gives points and lastly this is indexed by a specially developed internal database.

As a result, we are able to give the company a scoring that tells something about the strengths and weaknesses and is a valuable instrument to plan further steps.

The indexation is crucial, because it references companies and projects that were especially successful in the past. Should it subsequently be recognizable that a certain area within the organization (or the development of the same) is important for entering the German / European market/s, then this will be reflected.

By using this method, we are able to “diagnose” where to assist to ensure the success.

The test itself is relatively simple and only takes 2-3 hours and after a few days we can present the result together with a short report outlining the findings and often being the starting point of a good project.

We will soon update on the new German-Market-Readiness-Index, since we experience a huge interest in this, so remain interested and visit or contact us for more insights!

If you are interested in hearing more about your sales potential in Germany, get in touch today

Click on the button and a senior consultant will contact you soon.