Small, Spanish start-up approaching German companies
APPROACH:
Preparation of entering the German market with workshop in Spain, sales process and direct and pragmatic marketing tools.
“Special challenges”
Many German companies are tired of approaches of nearshore offerings…
Results:
- Strategic workshop held in Spain in order to decide on strategy, but also to extrapolate the strengths of the company
- Creation of German marketing tools and identification of suitable trade fairs and business events to aVend.
- Contacting of targets in the German market and achieving the first client relationship within a few months.