Assisting with contacting and trade fair support
The Romanian software developer does classic near shore development and has been successful with Italian clients. Now a presence on the CeBit in Hannover was planned and BDG was asked to assist and organize meetings.
Market and target group review and intense discussion with client about target groups and sales message.
Very short time was available – the project faced considerable time pressures.
- Handouts were developed that were suitable for the decided target groups.
- Target lists were created and good targets were selected and pre-reviewed.
- An intense contacting process was conducted within 2 weeks and all targets were professionally contacted.
- The company had 8 meetings on the trade fair and was able to work further with these opportunities.
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