Assisting with contacting and trade fair support
The Romanian software developer does classic near shore development and has been successful with Italian clients. Now a presence on the CeBit in Hannover was planned and BDG was asked to assist and organize meetings.
APPROACH:
Market and target group review and intense discussion with client about target groups and sales message.
“Special challenges”
Very short time was available – the project faced considerable time pressures.
Results:
- Handouts were developed that were suitable for the decided target groups.
- Target lists were created and good targets were selected and pre-reviewed.
- An intense contacting process was conducted within 2 weeks and all targets were professionally contacted.
- The company had 8 meetings on the trade fair and was able to work further with these opportunities.