Romanian Software Developer

Assisting with contacting and trade fair support

The Romanian software developer does classic near shore development and has been successful with Italian clients. Now a presence on the CeBit in Hannover was planned and BDG was asked to assist and organize meetings.

APPROACH:

Market and target group review and intense discussion with client about target groups and sales message.

“Special challenges”

Very short time was available – the project faced considerable time pressures.

Results:

  • Handouts were developed that were suitable for the decided target groups.
  • Target lists were created and good targets were selected and pre-reviewed.
  • An intense contacting process was conducted within 2 weeks and all targets were professionally contacted.
  • The company had 8 meetings on the trade fair and was able to work further with these opportunities.
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