Listing of a great product!
APPROACH:
Short marketing preparation and workshop in Scotland. Identification of targets and contacting over long period of time.
“Special challenges”
Very difficult in Germany, since there is a big knife industry with own knife sharpening tools.
Results:
- Systematic approach of more than 100 relevant buyers,
- distributors and retailers all over Germany.
- Presentation to several big companies.
- Listing with one distributor with several shops and online stores. The new partner started the partnership with advertising the product in his catalogues that go out to more than 1 Mio. relevant German consumers.