The middle sized engineering company is located in Bengaluru, India and has about 300 employees. The company had already worked for a few big automotive companies and planned a long-term presence in the German market.

After an intensive visit and workshop in India with the management of the client, we developed a strategy with a roll-out of 2-3 years. Upon this it was decided to incorporate a German company and to build up a real market presence in Germany.

“Special challenges”

Complex project with a very special target group and many cultural differences in
the way of conducting daily business.

• The company was planned, incorporated and started with the help of the BDG team.
• Strategic workshop with the complete board of directors in Bengaluoru, India, was organized and morderated.
• Full set of marketing tools such as website, handout, presentation etc. were developed.
• Detailed sales and entry plan developed.
• Assistance with all steps during the implementation. Sales concept and approach started for the company