Indian Engineering Company

Product design and engineering services for big players

The middle sized engineering company is located in Bengaluru, India and has about 300 employees. The company had already worked for a few big automotive companies and planned a long-term presence in the German market.


After an intensive visit and workshop in India with the management of the client, we developed a strategy with a roll-out of 2-3 years. Upon this it was decided to incorporate a German company and to build up a real market presence in Germany.

“Special challenges”

Complex project with a very special target group and many cultural differences in
the way of conducting daily business.


  • The company was planned, incorporated and started with the help of the BDG team.
  • Strategic workshop with the complete board of directors in Bengaluoru, India, was organized and morderated.
  • Full set of marketing tools such as website, handout, presentation etc. were developed.
  • Detailed sales and entry plan developed.
  • Assistance with all steps during the implementation. Sales concept and approach started for the company
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