Hungarian aroma producer
Expanding business to Germany
Producer of aromatic substances with manifold implementation possibilities was aiming to generate business in Germany.
APPROACH:
To begin with the market situation was analyzed and investigated thoroughly in order to map the situation. Based on this a workshop was set up with the client to decide paths and approaches. Hereinafter; identification of relevant target groups, in-depth analysis of target markets and creation of marketing materials for highly focused approaches of the specific target groups; following intense sales campaigns via phone, mail and trade fair visits.
“Special challenges”
This area is extremely complex and also “behind closed doors”.
Results:
- Definition of target groups Research and selection of targets Intense sales campaigns
- Profound market knowledge Development of business strategy
- Establishing relations with strategically important organizations Diverse highly-targeted marketing materials Membership in relevant German associations Establishment of market presence was built up over a longer period of time