Danish producer of of electrician items
Cable clamps, dowels & cable clips
Danish quality producer since 1954 outside of Copenhagen RESULTS: wanted to enter the German market with best-quality products in this special field.
APPROACH:
Workshop in Denmark, optimization of marketing materials and thorough selection and approach of whole-sellers, buyers and other multiplicators throughout Germany.
“Special challenges”
Highly competitive area with strong German market participants to stand up against.
Results:
- Visit to production sight in Denmark and workshop Creation of a German handout
- Identification of 110 potential distributors
- and wholesalers
- 6 companies were interested and received samples
- 2 companies wanted to meet in person