Danish Manufacturer of oil table lights

Danish Manufacturer of oil table lights

Stella Light Entering the German market
A Danish producer of innovative oil lights for the HoReCa industry was looking to introduce it’s products to the German market and generate business in Germany


Creation of completely new and appealing marketing materials for the German market. Optimizing website content and translation into German. Identification of target groups, research of targets and direct sales activities.


  • Definition of target groups
  • Research and selection of targets
  • Professional price lists for different target groups
  • Re-designed logo
  • Set of professional product photos
  • Creation of presentation and 3 handouts for the German market
  • More than 80 importers and relevant distributors were systematically contacted and new business accounts built up within just a few months.This resulted in a bigger project rollout and in building up an ongoing representation for the German market
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