British supplier of temporary access solutions
Increasing market power in Germany
British supplier of temporary access solutions with subsidiary company in Germany aiming to penetrate the German market.
APPROACH:
Intense market research. Identification of new target groups and new targets within familiar target groups. Optimization of existing marketing material.
“Special challenges”
This was an extremely difficult situation, because the mother company in UK had just been acquired by an international acting company, yet the Germen entity (already existing) had a different situation…
Results:
- Report on market and competitor situation Optimized marketing material Workshop in UK and in German entity
- Identification of new target groups and target selection from these groups
- Identification and selection of targets from familiar target groups