Very big Russian producer of bakery ingredients in large scale. Operating partly from Russian and from Finnland, wishing to enter the German market and to gain big accounts here.

Systematic distributor search including marketing, thorough market research and sales activities.

“Special challenges”

This area is a relatively closed industry and it takes a lot to introduce new players into
the market. The German standards are very high and mostly the industry is supplied by
German market participants, which makes it difficult to enter.

• Creation of marketing materials.
• Definition of a target strategy
• Complete market research and evaluation.
• Compiling purpose-fulfilling list of suitable distributors in Germany and approaching them for individual qualification.