Masks for Businesses on the peak of the Corona Crisis Supporting high quality masks into German market
At the very peak of the Corona crisis, there was a shortage of protective masks of all kinds in the German market. Even doctors and people working in elderly care and similar, were reusing masks not suited for this purpose.
BDG was approached by a producer of innovative and high-qualitative sportswear and wanted to enter the German market with non-clinical washable masks with great wearing and respiratory comfort. Also, the masks had an antibacterial silver-ion coating and therewith were ideal for the situation.
APPROACH:
We analyzed the situation and concluded that the masks could not be sold as clinical masks, but hat a market in businesses, public environments and similar. Within only 1 week, we set the project up and could deliver sales.
Project elements
- Market overview in a crisis situation including legal framework and distributive landscape (very shifting due to exemptive regulation in context of crisis)
- Definition of target groups and identification of almost 100 suitable organizations
- Re-designed communication & marketing material including price list
- Set of professional product photos
- Translation of descriptive texts in German
- Within the first week, one big German university ordered 4,500 masks for their students
- Within the first week, one big German university ordered 4,500 masks for their students