1. The engine of Europe's economy - With a gross domestic product of more than 2.2 trillion Euros, Germany is a global economic driving force. Germany's economy is also expected to grow by about 2% in the next two years, with future growth forecast between 0.7% and 1.75% over the next 20 to 50 years.
2. Major domestic market - Germany is the European Union's most populous country and has a huge domestic market. With 82 million inhabitants, Germany's consumer market presents major opportunities for foreign companies from all sectors.
3. Opening doors to growing markets – Requiring persistence and high standards of quality in terms of service and product offering, achieving success in Germany can open doors for foreign businesses to access other growing markets in the European Union.
4. High productivity - Germany is one of Europe's most cost-effective production locations and has one of the highest productivity rates in the world. This is increasing year on year – with productivity rising by more than 30% in the past 5 years.
5. Skilled labour force - 81 per cent of the German population have been trained to university entrance level or hold a recognized vocational qualification. The "dual system" of vocational education, which combines workplace training with academic training produces highly skilled graduates who match the needs of industry.
6. Investor friendly market – Germany's investor friendly social-market economy promotes stable labour relations and a contented, motivated workforce. To date, 22,000 foreign enterprises have established businesses in Germany and now employ more than 2.7 million people!
7. Central Location – Ideally placed in Europe as a hub for goods and services, inclusion in the EU has benefitted Germany enormously. Germany shares borders with every major economy in central Europe, providing instant access to both established markets in western Europe and growing markets in central and eastern Europe.
8. Strong work ethic - Germany has an extremely well-qualified and conscientious workforce. The demand for professionals is met by 383 institutions of higher education and from an early age, German citizens are channeled towards careers that allow them to reach their maximum potential.
9. Highly developed infrastructure – Germany's well connected network of roads, railways and international airports is a major asset. In general, Germany has a highly sophisticated infrastructure and boasts a state-of-the-art telecommunications network to service business quickly and reliably.
10. Strong Support for SMEs – 85 per cent of all German businesses are SMEs. Many of these firms are highly specialized and often lead the market in their field. As the home of the SME, Germany is particularly supportive of smaller businesses, proving that size is no barrier to success in this country.
11. "Made in Germany" - This world-famous trademark is synonymous with the highest quality standards. Germany is also the world's second largest exporter and whilst is famous for its automobile, mechanical engineering and electrical engineering success, futuristic industries such as eco energy production and nanotechnology are growing in importance.
12. Friendly Tax Policies - The Federal Government has introduced a raft of reforms to improve the general tax framework and keep labour costs down. This combined with the significant reduction in corporate tax levels is attracting increasing numbers of investors and securing a constant stream of new business.